A one-stop-shop ecosystem for western hunters.
Led product design across web, iOS, and Android
Designed & launched enhancements to core products
Redesigned
all products to match updated branding
Researched product vision and strategy
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Led product design across web, iOS, and Android
Designed & launched enhancements to core products
Redesigned all products to match updated branding
Researched product vision and strategy

Overview

At GOHUNT, I led the product design efforts across web, mobile apps (iOS & Android), and e-commerce platforms, focusing on delivering seamless and intuitive experiences for outdoor enthusiasts.

Key product features I designed included tools like the Point Tracker, Hunt Planner, and Filtering 2.0, which empowered users to plan, manage, and optimize their hunting experiences. Throughout my tenure, I collaborated closely with product managers, engineers, and stakeholders, ensuring each design aligned with both user needs and business objectives while shaping the long-term product vision and strategy for GOHUNT.

In-App Research

GOHUNT's most powerful tool in the mobile app.

I led the introduction of GOHUNT’s most popular product, Filtering 2.0, into the mobile app, bringing its powerful search and filtering capabilities to a wider audience. By optimizing the user interface for mobile and simplifying the filtering process, I enhanced the usability of the tool, allowing users to easily find hunting opportunities based on personal preferences, points, and residency. These improvements significantly increased user satisfaction, making it more intuitive for users to explore and plan hunts on-the-go, further solidifying Filtering 2.0 as a key feature of the GOHUNT experience.
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Project Wins
Better UI/UX
More Intuitive Flow
Increased Engagement
Separation from competitors

App Features & Designs

I led key enhancements to GOHUNT’s mobile app (iOS & Android), significantly improving the user experience across multiple features. I streamlined the onboarding process, reducing friction and encouraging trial sign-ups with seamless credit card capture. I also integrated the powerful research tools, including the Point Tracker, allowing users to manage hunting points across multiple states. To enhance in-field usability, I introduced the "About Location" feature, giving users instant access to critical information like land ownership and elevation layers. Additionally, I enabled Bluetooth offline sharing of waypoints, allowing users to exchange vital data in remote areas without cell service. These updates made the mobile app more intuitive and valuable for users planning and executing their hunts.

Web & Web Apps

I led the redesign and development of GOHUNT’s web and web app platforms, focusing on creating a seamless, user-centered experience for hunters. My work included revamping the main website to integrate editorial content with SaaS tools, optimizing for SEO, and improving navigation to increase subscription conversions. I also designed and implemented critical features such as the Hunt Planner and Point Tracker, empowering users to research, save, and manage their hunting strategies across multiple states.
Case studies are available upon request
or can be presented during the interview process.

Available for new opportunities & freelance projects.

Email MeAndrew@AndrewElder.com