I led key enhancements to GOHUNT’s mobile app (iOS & Android), significantly improving the user experience across multiple features. I streamlined the onboarding process, reducing friction and encouraging trial sign-ups with seamless credit card capture. I also integrated the powerful research tools, including the Point Tracker, allowing users to manage hunting points across multiple states. To enhance in-field usability, I introduced the "About Location" feature, giving users instant access to critical information like land ownership and elevation layers. Additionally, I enabled Bluetooth offline sharing of waypoints, allowing users to exchange vital data in remote areas without cell service. These updates made the mobile app more intuitive and valuable for users planning and executing their hunts.

I led the redesign and development of GOHUNT’s web and web app platforms, focusing on creating a seamless, user-centered experience for hunters. My work included revamping the main website to integrate editorial content with SaaS tools, optimizing for SEO, and improving navigation to increase subscription conversions. I also designed and implemented critical features such as the Hunt Planner and Point Tracker, empowering users to research, save, and manage their hunting strategies across multiple states.